Deeper community insights begin here

Populus brings together thousands of data points, from sources you know and trust, into a single location.

We find and analyse data about your community - its people, environment, economy and place - so you have the evidence you need, when you need it.

We find the data, analyse it, map it and keep it up to date.

We help you make sense of it by making it comparable, easy to understand and simple to share.


The Populus App has data available for every Local Government Area in Australia. Populus makes it simple to:

  • understand statistics using our simple charts, rather than spreadsheets.

  • see data sets mapped at local government areas (LGAs) and suburbs* (SA2s).

  • track change over time and compare your performance to similar places.

  • see whether your area is leading or lagging/above or below average compared to other places.

  • have the most up-to-date data, always.

  • create data collections to monitor over time and share your findings with others.

    *where published.

Populus data analyses and presents statistics from more than forty trusted public sources and commercial providers.

Australia’s data, all in one place.

Access your unique community profiles to help understand what makes people tick!

Populus includes unique social profiles to identify the attitudes and influences of people in your community so you can effectively communicate with and engage them.   

The profiles, developed specifically for your area of interest, identify the common traits of local people —the predominant attitudes, values, outlooks, decision-making processes and preferences at a neighbourhood or SA1 level.

What are Sociographics?

Sociographic profiling was developed by adapting models and research used in psychology, neuroscience, market segmentation, economics, learning, and personality-typing.

Sectors, including education, health, marketing and communications, consider these profiles to be critical when designing communication and engagement activities, developing programs and delivering projects.

Using an algorithm developed by Dr Colin Benjamin OAM, Populus creates custom profiles for our members by analysing a range of inputs which determine people's appetite for choice, change, risk and uncertainty.

Sociographic profiles are a game changer for organisations who wants to reach and engage their communities more successfully.